Kinder

Germany: Kinder Candy

The German candy company, Kinder (meaning child) had an extensive license for all three Lord of the Rings movies, producing several different series of promotions. While chocolate wafers came with a series of very nice stickers, by far the most popular were the Kinderegg figure series.

Kindereggs are hollow, foil wrapped chocolate eggs. Inside each specially marked egg was a yellow capsule, inside of which was a randomly inserted movie figure, in pieces. When assembled, figures ranged from about an inch to two inches tall, although the elaborate Treebeard and Shadowfax figures were several inches tall. One version of Saruman came with a Palantir that actually lit up.

Figures came with a tiny, full colour "BPZ", a small paper which described the character and gave instructions to put the figure together. The tiny figures were detailed enough that I ran into several costumers who got ahold of the figures to help model their costumes.

I spent a very happy afternoon at RingCon, munching my way through a pile of Kindereggs, courtesy of my roommate. Not only were the figures a blast, but the chocolate is excellent.


There is so much Kinder material, that I have divided it all down by movie. This page also includes Kinder material from Brazil, France, and Japan.  Although not available (and thus not well known) in the USA, Kinder products are widely available worldwide, and the company has brand recognition and as positive a "feel good" reputation as our own Coca-Cola.

Kinder items are widely collected as their own separate discipline, making some items quite sought after.

Fellowship of the Ring / Herr der Ringe die Gefahrten

Trilogy Card Set

Rarest of all Kinder LOTR items, this deck of playing cards has photos from all the movies
 
Diorama Box Set
Limited edition, "best" of the painted figures chosen, very hard to obtain, these seldom went under $100 on Ebay.

Boxes are cigar style, tie with a ribbon, and have a demi-slipcover.
Germany

Sticker Set

These were packed with one sticker inserted per chocolate wafer
  
 Mini Book
Also inserted in eggs, this HFT book is about the size of a postage stamp, comes with a tiny display stand, and is full of color movie photos
  
German Box
contained three eggs, but only one had a LOTR figure
  
 
French Box
contained three eggs, but only one had a LOTR figure
 
Japanese Box
 Poster sticker album and map, distributed at retailers   
 
BPZ samples
(front & back
of each shown)
 Aragorn
Strider
 
 Arwen  
 Bilbo  
 Boromir -
nicely detailed down to the shield on his back
 
 Frodo  
 Galadriel and
mirror
 
Gandalf the Grey  
 Legolas   
 Merry & Pippin  
 Samwise  
 PAH
aka Paletenhanger
or Pallet hanger

These hung on
huge pallets of
Kinder eggs
 
 French marketing
material
 
 Countertop Holder  
   
 Book giveaway
display
 
 Flyer distributed to retailers  
 3rd Party Diorama
These heavy paper, punchout scenes are licensed by a third party to Kinder, and kind of semi-replicate scenes from the movies
  

The Two Towers / Die zwie Turme

Diorama Box Set

Limited edition,
"best" of the
painted figures
chosen, very
hard to obtain,
these seldom went
under
$100 on Ebay.

Boxes are cigar style,
tie with a ribbon,
and have a
demi-slipcover.
 
 Special Diorama Set
Not limited edition
  
 
Poster calendar
and sticker
album.
distributed at
retailers
 

 
Stickers
these were packed
with chocolate wafers.
Photos are much enlarged.
  Actual sticker is not
much larger than a
postage stamp.





Special Box 
Set and
Gameboard
for figures

This is where you
got the light up
Saruman and/or
the Treebeard


 


 Eowyn
Shieldmaiden
 
 Faramir  
 Frodo  
  Legolas  
 Gandalf the White
on rock. He could
later be seated on
Shadowfax, if you
were lucky enough
to get one!
 
Shadowfax
Wormtongue
 Orc Overseer  
 Samwise  
 Saruman with
light up palantir

Button is on his
back

 King Theoden  
 Stickers

samples:

these stickers
came packed in chocolate
wafers candy

(photos
enlarged)
   

 PAH
aka Paletenhanger
or Pallet hanger

These hung on
huge pallets of
Kinder eggs
 
Marketing Campaign

Note the photos of
the cases, and the
special holiday
boxes (not the
same as the
dioramas)

Photos include
Kinder Riegel
(chocolate wafers)
and Kinder Eggs.
 

Return of the King / Die Ruckkehr Des Konigs

ROTK Diorama Set

Limited edition,
"best" of the
painted figures
chosen, very
hard to obtain,
these seldom went
under
$100 on Ebay.

Boxes are cigar style,
tie with a ribbon,
and have a
demi-slipcover.

Note the serial number on the bottom of the box
 


 Brazil
box with
sticker inside
  
 


 



 
German Box
contained 3 eggs,
only one had LOTR
figure in it

Poster Calendar
distributed free at retailers



Special Shadowfax
set with puzzle lid

Shaker style box had jigsaw puzzle




 
BPZ
Arwen with BPZ
(back and front sides shown)
  

 
 Elrond with BPZ
(front side shown)
 
 Frodo  
 Treebeard
(special figure)

Treebeard comes in fivepieces, and stands about 3.5 to 4 inches tall.

Yes, he was packed in an egg.
 
 Denethor  
 Aragorn Elessar  
 Eomer   
 Eowyn as Dernhelm  
Gandalf the White  
 Gimli  
 Gollum  
 Troll  
Stickers
(englarged)

These stickers,
not much
larger than postage stamps, were
inserted one to a package of chocolate
wafers
 

 PAH
aka Paletenhanger
or Pallet hanger

These hung on
huge pallets of
Kinder eggs
 
 PAH
aka Paletenhanger
or Pallet hanger

These hung on
huge pallets of
Kinder eggs
 PAH
aka Paletenhanger
or Pallet hanger

These hung on
huge pallets of
Kinder eggs
 
 Point of Sale  
 Point of Sale Flyer  
 
 Countertop Display   
 Case
I think this held one gross (although  Hobbits prefer not to use that term)